Prima Apollinaare is an Italian-born singer-songwriter with roots in a musical family — her mother was a singer and her father played trumpet and piano. She adopted her stage name in 2015, and began releasing music formally in 2017, debuting with her first single.

Her sound blends indie-pop with soul, folk, and introspective songwriting. She has released one full album and an EP, including a number of singles described as emotionally rich and thematically focused on human experiences, love, resilience, and self-discovery.

PennyFly provides a variety of marketing services for Prima including Spotify promotion achieving over 770,000 streams and counting.