No longer do artists have to sign away the entirety of their rights, creative freedom, most of their revenue, and ultimately their life to achieve mainstream success.

Referred to by Prince as “professional slavery”, creators often feel forced into one-sided contracts for one of two reasons (usually both): the need for professional recording/production, and world-class marketing muscle. PennyFly represents a vast network of relationships with the industry’s top PR firms, digital marketers, radio promotors, distributors, playlist curators, tour agencies, event planners, music/film producers, and more - our marketing strategists have worked with the worlds top selling artists, formulating and executing countless successful campaigns for major labels. We have spent years combining our relationships and experience to dissect every piece of the major label business model in effort to offer the same high-caliber services to any project we believe in.

Artists including Macklemore, Ryan Lewis, Frank Ocean, and Chance the Rapper have continued to prove mainstream success is absolutely achievable without signing everything away to a label - but they still required experienced marketing/management and invested wisely. We encourage open-minded discussion on what deal structure makes the most sense for the creator and the project - and we guarantee you won’t find deals like ours anywhere else. In less than three short years from inception, we secured contracts representing multiple celebrity-backed projects with acknowledgement from Pepperdine University as one of the most fundable companies in the United States. We have since expanded by adding a web3 division, advising on and developing various projects across music, art, and gaming. Rolling Stone has since highlighted PennyFly’s impact on the music industry, most notably the success we’ve had with independent artists all over the world.

Think of PennyFly as an all-encompassing creative partnership.

By artists for artists, we vow to provide everything you need without the unwanted strings attached.