SKYE RUEDAS
Chief Marketing Officer

A highly motivated self-starter, Skye has nurtured his expertise for facilitating timely and effective project coordination for many initiatives throughout his career. Ever since volunteering as an educator for Boys and Girls Club, Skye found a passion for mentoring those in need through creative tutoring with the use of custom video content and personalized hands-on instruction. After gaining additional management experience across various industries ranging from hospitality to landscaping, Skye’s true calling became apparent after spending several years working alongside Dr. Harry J. Malinski. Inspired by Harry’s successful DIY approach to learning about cryptocurrency, the blockchain, and NFTs, Ruedas followed his original path by learning everything he could in effort to educate others — now as a successful blockchain consultant.

Always excited by the entertainment industry, Skye is an integral element of PennyFly’s senior management team leading project coordination and community management across several initiatives. Skye’s major focus with artists is taking point on social media strategy & execution, primarily TikTok, additionally in conjunction with our partners at contrabrand.agency. Other efforts include rendering digital environments for sponsors using UnrealEngine, and leading ground teams for in-house merch shipping/fulfillment + inventory management.